Meet: The University of Chichester

The University of Chichester came to Meltwater looking for a consolidated media monitoring tool that could maximise their impact in the press. To effectively find, engage and work with journalists the team at the University use Meltwater’s Influencer Contact Management Tool.

Meet…The Ohio State University

“We saw great value in this social data and introduced the concept of social issue monitoring to other groups within OSU. The organisation has now expanded social research to other departments and topics such as animal health and food waste. The great thing about the social web is that we’re not restrained to a set list of topics, so we can conduct research freely as new events arise.”

Meet the Liverpool School of Tropical Medicine

I use Meltwater’s Influencer Contact Database to find journalists who regularly discuss the field of research I’m promoting, and then send them very targeted and personalised pitches.”

ACT

We monitor the press to see whether new companies are opening up locally and target them. We also track for keywords around skill shortages and sectors in demand; this type of information is very useful for our Business Development Team when developing relationships.