Create a Facebook Page for your business, grow your brand and receive new customers.

Since you’ve landed here presumably because you want to learn how to use Facebook for business (and because you’re a human with an internet connection), you’ve probably heard of Facebook.

But we’ll start at the beginning anyway.

Facebook is a social networking service that lets you connect with people from all over the world. Launched in 2004 by five students at Harvard University, the webpage aimed out to provide students from Harvard with the opportunity to create online profiles and get to know more people on the campus. The webpage grew quickly in popularity, and after only a few months more users from other universities received access to the website. Today, 10 years later, Facebook is accessible to everyone and boasts more than 1.2 billion users worldwide.

In fact, Facebook has become the world’s most popular website: the average user spends more than eight hours each month on the site.

Companies have quickly embraced Facebook as a new marketing channel, and large companies like Coca Cola, Starbucks, Walmart and McDonald’s are investing millions of dollars to promote themselves on the social network in order to grow their customer base.

There are still many companies that have not created a Facebook page. It seems like an effort, but creating a Facebook page for your business is actually very simple. As follows is a simple guide to getting your Facebook business page set up and off on the right foot.

What’s your goal?

Before you create a Facebook page for your business, it is important that you have a clear goal with your page.  Here are some questions to ask yourself when you’re coming up with a Facebook Strategy:

  • Why should you have a Facebook Page?
  • What is your goal with your Facebook Page?
  • Who should manage your Facebook Page, and who is responsible for its performance?
  • Who do you want to reach on Facebook – and how do you plan to reach them?
  • How will you respond to negative comments? Handle unsatisfied customers?
  • How will you ensure that the objectives of your presence on Facebook is reached?

By having an answer (or at least a great guess) on these questions from the get go, you avoid many beginner’s mistakes.

Get inspired by successful Facebook pages

There are many companies on Facebook marketing themselves in an exceptional way, and you can learn a lot from them. It’s worth spending some time to look at how they’ve built their Facebook page, and examine the type of content that they post. Here is a list of a few companies that I think are worth taking a closer look at:

Whirpool

How can you create engagement and interest in dishwashers, washing machines and other household products?  Whirlpool succeeds very well with this with posts that inspire and inform.  They are also very good at responding to other people’s posts, and they have a very clear policy about what kind of posts they accept on their Facebook page.

Pampers

Pampers always posts great pictures, curious questions and call to actions in order to engage many of their followers.
They have also completed several milestones on their timeline, which gives interested users more information about their company’s history.

Mayersk Line

B2B companies often struggle with Facebook but Mayersk Line is one B2B company that is doing things right.  With beautiful images that focus on the brand and their trips – instead of their products – they have managed to get over 1.1 million followers.  Take note, other B2B companies.

Buzzfeed

With short but passionate posts all containing great pictures, Buzzfeed constantly manages to create a high engagement for their posts. Of course, engagement is Buzzfeed’s currency, so they are extra incented to make sure that their own social channels work for them. And they do:  Buzzfeed boasts a lot of new followers each week.

Create your Facebook Page

Creating a Facebook Page for your business is relatively easy.

You can create a Facebook Page without having a personal profile but I highly recommend that you have a Facebook Profile of your own before creating a Facebook Page for your company. If you not already have a Facebook Profile I suggest that you create one on Facebook.com.

Once logged into your Profile you will visit http://www.facebook.com/pages/create.php to create the Facebook Page for your business.

Here you get six different selections consisting of different pages that you can create.

As a company you select “Local Business” or the “Company, organization or institution,” whereupon the following six fields pops up:

Select a Category: Select the category/sector that your company operates in.

Businesses or place name: Your company’s name (you will be able to change this later on until you have 200 Likes).

Street Address: Your company’s street address.

City / State: Your company’s location.

Zip Code: Your company’s postal code.

Phone: Your company’s phone number.

Now it’s time to read Facebooks Pages terms where you’ll find more information about what you are allowed to do on Facebook and what you’re not allowed to do. If you agree with the terms, check the box and click Get Started.

Your new Facebook Page is now created, and it’s time to complete all your business information. I recommend you to go through your Page’s settings and to read the blog post Facebook Graph Search: 6 steps your business needs to take to get the most out of it in order to get a deeper understanding of why you should complete all the fields in your Page’s settings.

Add your Facebook Page to your webpage

A good way to let your customers know that you are on Facebook is to promote your Facebook page via your website. This is also a very effective way to get more followers to your Facebook page.

Facebook offers several different social plugins that are extremely easy to install. You’ll find all of these plugins on Facebook’s Page for Developers.

I have been working with Facebook marketing for several years now and managed a bunch of different Facebook Pages and Web Pages. Here’s my top 3 plugin recommendations:

Like Button

By adding the Like button to your webpage you’ll give your visitors the chance to like your Facebook Page from your webpage. Simply specify the URL of your Facebook page in the href setting of the button and add the code to your webpage.

Likebox
The Likebox is my personal favorite since this plugin contains several interesting elements: by having a Likebox on your webpage you will display a link to your Facebook page for your visitors, a Like button, your most recent posts and the profile pictures of users who like your Facebook page.

Adding a Likebox to your webpage is as easily as adding a Like Button. Visit the Facebook’s Likebox Page, complete your webpage’s information, click on Get Code and add the code to your webpage.

Facebook Comments

If you have a blog or a page where you want comments from your visitors I recommend you to use Facebook Comments. The plugin is easy to install and one of the many benefits with Facebook Comments (except that users do not need to create a new account to post comments) is that the comments that are posted via Facebook Comments gets posted on your webpage and in the users Activity Log on their Facebook Profile – visible to all friends of the user.
With Facebook comments, users can also like and respond to specific comments.

More on how you implement Facebook Comments you can read about on Facebook’s development page for Facebook Comments.

For more guidelines on Facebook’s plugins, I recommend reading Facebook Sharing Checklist.

Build your audience

My dear friends, this long blog post has now come to an end. Now you have created a Facebook page for your company, you know how to promote this Facebook Page on your webpage and you have hopefully got some ideas on how to build a successful presence on Facebook. Now it’s time to start the fun – build an an audience, engage your followers, reach users and turn visitors and users into customers.

And if you want to take your Facebook Page to the next level, I recommend you to read the following three blog posts:

10 Easy Ways to Get More Facebook Likes for Your Business Page

10 Easy Ways to Expand Your Facebook Reach

4 Facebook Metrics Every Company Should be Measuring

I wish you good luck with your newly created Facebook page!

Do you have any questions on how to create a Facebook Page for your company? Or any other questions on how to take your Facebook Page to the next level? Let me know in the comment section below.