OnDemand Webinar: Harnessing PR to Drive SEO

PR is far more than a brand and relationship building tool. It has a quantifiable impact on the entire online business that most professionals are failing to measure.

Websites are a huge source of revenue for many companies and securing quality PR driven backlinks can lead to a boost in organic search and an increase in website traffic. Listen to Meltwater’s on-demand webinar to hear Jane Hunt, Co-founder and Marketing Director at JBH – The Content Agency discuss how to drive SEO through your PR efforts.

You’ll learn:

  • The difference between traditional PR and digital PR
  • How digital PR impacts your search ranking
  • The role of content in digital PR
  • Tips to help you get started with digital PR
  • How you can measure digital PR success

Jane is the founder and marketing director of JBH, an award-winning content agency. With a history of creating unique and compelling content, JBH grew into a digital PR agency delivering campaigns for creative link acquisition – enabling brands to boost their presence in search for keywords through the generation of authoritative links. Jane discusses how you can combine traditional PR activity and content creation with link acquisition techniques to help brands build campaigns that meet both brand awareness and search marketing objectives – generating more ROI for you or your client.

OnDemand Webinar: The What, Why & How of Competitive Intelligence

Support Executive Strategic Decision Making

Competitive intelligence helps you quickly identify brand risks and opportunities, your positioning, how you’re actually perceived and ensures both your media and wider business strategies stay agile.

If your competitors are gaining traction you need to find out why, what you should do about it and how to address this in your communication. The same goes for spotting emerging trends.

Watch Meltwater’s on-demand webinar to hear Tanya Houston, Managing Director at Wildwood PR discuss top tips for keeping your finger on the pulse of your industry. After all, this is the only way of becoming a thought leader.

You’ll learn:

  • The critical components of competitive intelligence (& why it’s important)
  • How to stay on top of the latest industry developments
  • The metrics that matter for competitive analysis and benchmarking
  • How to use the data found to optimise your media strategy

Listen on-demand now and stay one step ahead of the competition.

OnDemand Webinar: Creating an Awareness Campaign that Drives Results and Delivers on Business Objectives

In 30 minutes you will learn:

  • A step-by-step process for launching an awareness campaign
  • The emotional triggers used to provoke intended audience behaviour
  • How to ensure your awareness campaign contributes to the success of wider business objectives
  • The KPIs and metrics you should be measuring to understand if you’ve been successful
  • Driving the intended form of reaction from your audience is no easy task, but during Francesca Carpanini’s time at South Wales Fire and Rescue Service she launched a very impressive awareness campaign, that achieved equally impressive results! 

    Learn how Francesca successful executed the “Who Would You Call?” awareness campaign, educating the general public on the correct emergency services you should call if ever you spot somebody in trouble in the water. The campaign was so powerful that it resulted in a 14% reduction of water rescues.  

    So do you want to ensure that you’re communicating effectively and making the most of media exposure opportunities? Listen to our on-demand webinar today!

     

    OnDemand Webinar: Using Social Media as a PR Tool

    About the webinar

    We’re increasingly consuming our news online. Ofcom’s 2016 report revealed nearly half of adults use the internet for news nowadays. 56% of online news users say the BBC is their number one source, but surprisingly to some, Facebook appears as the second-most popular online news source, at 27%.

    People are breaking more news stories on social media than ever, causing journalist’s use of social media to spike in order to keep up. As comms pros, we understand that what others say about our brand defines it, yet in a social sphere plagued with viral and fake news, it’s alarming that so many PR pros are failing to utilise social media for PR purposes.

    Social media has disrupted PR. Filtering social into our PR strategy is now a must, rather than nice to do. Hear David White, Head of PR at Branded3 discuss how to integrate social media and PR.

    In this 30 minute webinar you will learn:

    • How to use social media to manage brand reputation
    • How to build influential relationships via social media
    • Tips to help you integrate and optimise earned, shared, owned and paid for media
    • Case study examples of companies using social media to reach their PR goals
    • How to measure success & the KPIs to consider

    David is the Head of Content Marketing at Branded3.com, leading the PR and outreach strategies for some of the UK’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to the client’s bottom line. Want to learn more about using social media as a PR tool? Take a look at David’s blog here!