10 Questions With Peter Miller, Head of PR & Communications, Caribbean Premier League
We caught up with Meltwater client Peter Miller, Head of PR & Communications at Caribbean Premier League.
In this blog, we’ll be finding out more about Peter’s daily life as a PR pro, his top tips for pitching to the press, how he built a large following on Twitter (almost 40,000 followers!) and more.
1. What does your day-to-day role as Head of PR and Communications at Caribbean Premier League entail?
I oversee the communications from the Caribbean Premier League to the press. I liaise with the six franchise teams about how they make announcements from their teams and set up interviews with cricketers and key CPL personnel with the media. Additionally, I work with the digital team to ensure that our online content is engaging and fun.
2. How long have you been in the role for and what led you down this path?
I started this job a little over a year ago, and it wasn’t something that I saw myself doing before the offer was made. I have been working as a cricket broadcaster and writer for around seven years and was working for CPL producing social media content. They offered me the role and I thought it sounded like an interesting challenge. It has certainly been interesting and challenging!
3. What’s your top tip for pitching to journalists?
It is all about thinking about a story. When I am writing a release, I am always thinking about how we can make this have a narrative hook. When I am organising interviews, I always try and give the background and why it is of interest. It really isn’t much different from pitching an interview or story to an editor as a freelance journalist. I do a lot of interviews with cricketers and I will always lead with the part that has the biggest news interest. That gets it picked up and talks about our event.
4. How did you build up such a large following on Twitter? (@thecricketgeek)
Good question, I am not sure! Before Twitter, I would send text messages to my cricket loving friends joking about cricket. When Twitter arrived, I did the same thing on there. I really love the sport and also like laughing at it. It is the best thing in the world but can also be a bit ridiculous. I never set out to have lots of followers and have always tweeted stuff that makes me laugh or makes me angry. It just sort of happened.
5. What do you do in your free time?
This is very sad, but I watch a lot of cricket. It is my job but I still love it more than almost anything in the world. I also have six dogs, four cats, chickens, ducks and lizards. My wife works for an animal rescue and they arrive at my house. They keep me busy.
6. What’s your proudest work moment?
The book I wrote in 2016 about England in one-day cricket is the best thing I have done. If only the book-buying public felt the same way…
7. What’s the background of your phone?
I started a cricket podcast six years ago. I don’t have the time to do episodes these days, but the logo of the podcast is on my phone background.
8. Favourite Meltwater feature?
I like being able to read everything I can around the CPL, and who is writing it. The inbox combined with the influencer tool so I can put the journalist into my contact lists are what I have found the most useful.
9. What’s the best piece of advice you’ve been given?
It is always better to get in trouble for doing something that to get in trouble for doing nothing.
10. How does Meltwater support you in your role at Caribbean Premier League?
I can’t imagine trying to monitor media without Meltwater. The other day we announced a player and had almost 1000 articles written about the news in 24 hours. Without Meltwater it would be impossible to have all the information. I have been able to collate the coverage we got.
Thanks to Peter for his insights! We’ve certainly learnt a lot about him, his life as a PR pro and his many pets.