10 questions with…. Naoise Ó Cearúil – Client Onboarder at Meltwater

In this ’10 questions with’ blog, we’ll be speaking to Naoise Ó Cearúil located in the Dublin office. Client onboarding entails training clients and helping to set up new accounts. Here’s a little insight into the goings on in Naoise’s mind and how us PR, Comms and Marketing professionals can leverage some of his past experiences and advice in our daily work life.

1) What does your day-to-day role in client onboarding entail?

Meltwater’s client onboarding teams ensure a smooth transition from the sales process to using the platform itself. This means that I train new clients on how to use the platform to its full potential. Onboarding looks into individual client accounts to ensure that it is customised to each client’s needs.

2) How long have you been in the client onboarding department for and what led you down this path?

I’ve been in client onboarding since April 2017, prior to this I spent three months as an Account Manager. I also spent just under a year as a Sales Consultant in Meltwater’s Dublin office. I was a secondary school teacher for two years before I joined Meltwater. The opportunity to come into client onboarding really allowed me to use my skills from teaching and my technical knowledge of the platform all in one role.

3) What’s the first thing you do when you get into the office?

The first thing I do is make a cup of tea, then I move on to my diary and prepare for the day. I usually listen to some random 70’s music to get me pumped for the day.

4) What’s the best part of your job in client onboarding?

My favourite part of client onboarding is working with new clients in a consultative way and ensuring that they are happy with their Meltwater Subscription. I really enjoy getting to speak with so many interesting clients every day!

5) Have you got anything quirky/ weird on your desk?

I have a silver fountain pen I received as a gift from a company I’m on the board of.

6) What’s your favourite thing to do outside of work?

When I’m not at work, I’m running around my county as an elected politician, so that keeps me pretty occupied. I also try and whip up some French cuisine when I have the time.

7) Favourite Meltwater tool feature?

The ‘open rate’ feature in the influencer contact database really is amazing and allows users to see exactly who is engaging or ignoring their press releases.

Another really cool feature within Meltwater’s social media monitoring tool is the ability to Geo-locate posts. For example, if you want to see posts from just the UK, you can use the Boolean feature. Boolean pretty much allows you to refine results further. So if you use the phrase:  – AND COUNTRY:GB  this will narrow down results to the UK only. For example: “MELTWATER” AND COUNTRY:GB

8) Who do you love following on social media and why?

Gordon Ramsay. I really enjoy cooking and he’s obviously very talented at what he does. However, I also love his wittiness – it gets me every time!


9) Where do you see the PR/ comms or social media industry changing in the next 5 years?

The increased use of social media as a PR tool. While sending out press releases via email is vital, the industry is moving towards making announcements on social media channels such as Twitter and Facebook. Meltwater’s influencer contact management tool includes many influencer’s social media channels. This put us in a strong position to aid PR/Comms Execs who leaning towards social media for PR.

10) What’s your top tip for clients using the Meltwater platform?


It’s like having a news app (like the BBC), but it’s entirely dedicated to your company and what you want to see.

iPhone        Android