Media Intelligence for Automotive
Editorial news and social media conversations are filled with insights about brands, emerging technologies, regulations, new market entries and consumer perception. Companies who listen to such conversations make more strategic decisions.
We help global companies in the Automotive industry with Media Intelligence and efficient Supply Chain Management, by always staying informed about business critical signals in the media.
Complexity and cost pressure because of regulatory changes makes it important to work with external factors in Supply Chain Monitoring. By staying on top of emerging technologies, new market entries and customer voice, companies in the Automotive industry have the ability to understand digital demands and trends in a shifting industry landscape. Use external Insights to work more strategically with go-to-market strategies, digital manufacturing and productivity increase.
Automotive companies across the globe use Meltwater to gain insights that enable them to identify new opportunities, improve their products, optimise their go-to-market strategies and differentiate from the competition.
Meltwater's Media Intelligence Software helps you to stay on top of more than 300,000 news sources and all relevant social media conversations across major networks globally. We help our clients in the Automotive industry to work strategically with decision-making based on business critical Insights about regulations and diverging markets that will result in changes in supply and demand. What's more, our mobile app makes sure you stay in the know while on the go.
We understand that information overload and data fatigue can be frustrating. That's why we only look out for the most important business signals and send you alerts as soon as critical brand conversations or customer feedback about products occur. Monitoring customer perception and the Buyers Journey allows you to work proactively with crisis management. Our tool uses AI to serve advanced data analytics that helps companies use to make data-driven decisions.
We work as an extension of your team to define the signals that are deemed important to your company and industry. We then set up monitoring and alerts around your critical focus areas such as environmental regulations or increased competition. With Meltwater, you have the option of integrating external media data with your own Business Intelligence systems such as tools like Taublau and Microsoft BI to reduce blind spots and ensure no stone is left unturned.