Social Media Measurement

Our industry leading social media measurement tools will help you understand the big picture, or zoom right into the details

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See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.

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Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.

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Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

Owned Media Analysis

Get complete visibility and control over your owned KPIs so you can optimize campaigns and maximize ROI in near real-time. Filters allow you to efficiently select the posts you need to report on. Choose from CSV, dashboards, and reporting templates to deliver your metrics.

Social Listening

Meltwater offers a seamless solution and interactive social listening experience.

  • Unlimited ad-hoc searches and results volume allows marketers to take data-driven insights and turn them into actionable results
  • Research and monitor over 200 billion social media conversations as well as digital news media
  • Instantly access live social mentions across multiple platforms and stay up to date on new market trends, no backfill required

Social Profiling

Meltwater’s Audience Insights offer an in-depth and interactive audience profiling solution. With full access to the Twitter firehose and data enriched by IBM Watson, you can take a
deep dive into your different community segments.

  • Analyze demographic shift over time
  • Compare against competitor audiences
  • Discover relevant communities

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