Social Media Crisis

The world’s biggest brands and most innovative agencies depend on our social media management tools to help guard against the risks of a social media crisis

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See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.

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Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.

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Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

Listen Carefully

Use social media monitoring to stay on top of what people say about you, your brand, your executives and your products. Warning signs of a potential crisis may show up as a spike in the volume of conversation, or a shift in sentiment.

Target Influencers Who'll Change Conversations

You found a potential problem; now it’s time to deal with it and change the conversation. Take a deep dive to find the biggest online influencers and the most popular and retweeted articles.

React Appropriately

Watch the volume of social messages as you respond. The goal is to bring your sentiment back to where it was before, without bringing up your total volume.

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