Putting a Dollar Value on PR
Social media has made PR more important than ever. But determining the ROI of PR—and justifying our budgets—continues to be a point of contention for many of us.
That’s why Meltwater invited Forbes contributor and PR veteran Robert Wynne to weigh in. Download his e-book to explore various approaches for estimating the value of public relations and find out why he thinks advertising value equivalency is the simplest (and best) one.