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Moving from silo measurement to 360° measurement

Moving from silo measurement to 360° measurement

Jessica Chan 13 June 2018

Do you use one metric to measure your PR performance, social volume, engagement and web traffic? Today, using a variety of techniques from a…

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The real value of agile content

The real value of agile content

Jessica Chan 13 June 2018

Today, some of the world’s leading organisations and PR firms operate like news desks – creating and distributing written, visual and video content in…

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Are you a data driven organisation?

Are you a data driven organisation?

Jessica Chan 13 June 2018

In today’s hyper-competitive and hyper-digital business environment, businesses are increasingly relying on insights from data to make informed decisions. From consumer behaviours and market…

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PR today, marketing tomorrow: Why PR professionals need a marketer’s skill set to succeed

PR today, marketing tomorrow: Why PR professionals need a marketer’s skill set to succeed

Jessica Chan 13 June 2018

Since the advent of social media, professional communicators have had to collaborate in order to engage audiences, promote products and ultimately, make a profit…