Where Will the Data Lead You Next
It’s the day of reckoning. The year-end report. This is when you tell your boss everything the data says you accomplished—and where the communications department should place its bets for the coming year.
It’s your time to shine, if you know how to harness your data!
Join us and learn how to make measurement less about collecting numbers and more about:
- Sharing your success—and showing how the business as whole benefits from your accomplishments
- Making the case for the next year's strategy, planning and budgets
- Maximizing results—as you go—by adopting a measurement mindset
Led by measurement guru Craig Carroll, formerly of the USC Annenberg School of Communication in conversation with Meltwater Enterprise Solutions Analytics Director Ben Kessler, we’ll explore the many ways metrics can help communicators work smarter and showcase their achievements.