Ebook

PR Measurement: 8 Benchmarking Benefits Crucial to Success

PR Measurement: 8 Benchmarking Benefits Crucial to Success

This free tip sheet from Meltwater and Ragan Communications lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.

It details why benchmarking is essential for mapping a successful PR campaign. In this tip sheet, you’ll learn how to:

  • Make metrics meaningful
  • Better target your outreach
  • Answer the question: “Am I killing it—or getting killed?”
  • Understand your audience better—and your message penetration
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']
[id^='mktoForm']