Value, Not Volume Are You Using the Right KPIs to Prove ROI?
Which KPIs should PR professionals and social media managers use to measure their programs, optimize results, and demonstrate ROI?
Join our on-demand webinar for an overview of the latest data-driven PR KPIs and learn how to:
- Clearly map PR performance to bottom-line business goals
- Fine tune programs, double down on what’s working—and course correct on what’s not
- Create boardroom-ready reports that prove ROI and justify your budget
We’ve also invited SimilarWeb, our data partner, to share the latest advances in measuring reach and how to use this data to refine PR goals even further.