Working internationally, Piece of Cake PR uses Meltwater public relations solutions to distribute client press releases and news to media titles around the world. Making use of Meltwater’s groundbreaking Natural Language Processing technology, Piece of Cake thrills clients by using the product to generate coverage from the most relevant, key journalists.

Piece of Cake PR consults the Meltwater media database of reporters, editors and bloggers that is continually updated with the freshest contact information to reach the right influencers for their clients. In order to identify the right influencer for targeted pitches, the agency utilizes the ‘Pitch Cloud’ – a graphical view of the main words and phrases that each journalist uses and writes about most to ensure outreach is timely and relevant.

About Piece of Cake PR

Founded in 2006 by former UK journalist James Collins, Canada’s Piece of Cake PR puts a unique spin on the art of public relations. Offering its clients a chance to break free of the traditional retainer-based model operated by most other agencies, Piece of Cake instead helps them get more from their budget by combining a project approach with the dedicated skills of a team of expert journalists.