Octopus Communications uses Meltwater social media monitoring services to gain a 360° view of the integrated press and digital media landscape. The PR team receives immediate notification of breaking issues that could have an impact on its client businesses, allowing the agency to track, highlight and react to any urgent news. The Octopus Communications team highlights the easy to use, simple to adapt dashboard for monitoring multiple client interests at once. In-depth analysis and evaluation tools allow the agency to present back to clients on results and performance of everything from press releases to full campaign performance.
About Octopus Communications
Part of the Octopus Group of companies, and named the Holmes Report’s Technology Consultancy of the Year in 2011, Octopus Communications is home to more than 40 members of public relations staff working with clients that include Adecco, Cisco, WorldPay, the Recruitment and Employment Confederation and Utilyx.