Meltwater Adquire Encore Alert

Meltwater Adquire Encore Alert, uma Startup do programa de aceleração da “500 Startups”, reforçando a sua oferta de redes sociais com alertas inteligentes e acionáveis em tempo real para profissionais de marketing.

29 Março 2016 (San Francisco, CA): Meltwater-líder global em soluções de inteligência de mídia, anunciou hoje a aquisição da empresa Encore Alert, a plataforma SaaS baseada em Virginia que usa inteligência artificial para filtrar informações on-line 24/7 e obter insights críticos para melhorar os esforços de marketing e relações públicas de uma empresa.

“Estamos todos nos perdendo nas mídias sociais, e o desafio que temos é o de identificar informações importantes e acionáveis”, observou Jorn Lyseggen, fundador e CEO da Meltwater. “A equipe da Encore Alert é apaixonada por este problema. Nos últimos três anos e meio, eles têm trabalhado incansavelmente para condensar e transformar esta desordem em alertas diários, utilizando inteligência artificial sofisticada. Seus algoritmos estão ajudando com sucesso grandes marcas, como o Denver Broncos, Le Creuset, e CES a se manterem atualizadas em crises emergenciais, eventos importantes e tendências críticas”.

A Encore Alert usa seu algorítmo proprietário para classificar bilhões de mensagens sociais (24/7) para identificar tendências, interações com influenciadores importantes e fornecer aos usuários inteligência crítica sobre a indústria. Através do envio de alertas sobre as principais interações, a Encore ajuda os usuários a economizarem tempo filtrando uma quantidade excessiva de dados de painéis de controle e os auxilia a se concentrarem no essencial.

“Estamos muito animados para fazer parte da família Meltwater”, observou o CEO da Encore Alert, James Li. “Como o volume de conversas on-line sobre marcas continua aumentando em um ritmo avassalador, a necessidade de alertas inteligentes que mostram profissionais de marketing e de relações públicas onde é o foco é mais importante do que nunca. A equipe da Meltwater tem essa visão e estamos animados para trabalhar com eles para trazer esta solução para seus milhares de clientes incríveis em todo o mundo.”

“A aquisição da Encore Alert pela Meltwater é mais um passo do nosso compromisso de criar o software mais inteligente do mundo para ajudar os executivos a tomar decisões informadas baseadas no “Outside Insight”, que são os conhecimentos criados a partir de informações externas.”

“A aquisição da Encore Alert pela Meltwater é mais um passo em nosso compromisso de criar osoftware mais inteligente do mundo para ajudar os executivos a tomar decisões informadas com base na introspecção no ambiente externo e percepções criadas, a partir, de informações externas.”

Sobre Meltwater
Meltwater ajuda as empresas a tomarem decisões de negócios melhores e mais informadas, com base nos insights de informações externas. Mais de 24.000 empresas utilizam a plataforma de inteligência de mídia da Meltater para ficarem atualizadas sobre bilhões de conversas on-line, extrair insights relevantes, e usá-las para gerenciar estrategicamente a sua marca e ficar à frente da sua concorrência. Com 50 escritórios localizados em seis continentes, Meltwater é dedicada a um serviço personalizado e global construído sobre a experiência local.

Para mais informações sobre este comunicado de imprensa, por favor, envie um e-mail para Kaveh Rostampor, Diretor Executivo das Américas atkaveh@meltwater.com, ou ligue para (415) 236 3144. Você também pode clicar aqui para saber mais sobre esta oferta. Siga-nosno Twitter, Facebook, LinkedIn, YouTube, ou visite www.meltwater.com/pt

Sobre Encore Alert
Encore Alert (www.encorealert.com) usa inteligência artificial para ajudar os profissionais de marketing focados em marcas a identificarem automaticamente e agirem sobre as últimas tendências, crises de relações públicas, e menções na web. Fundada em 2013 e apoiada pelos principais investidores, incluindo 500 Startups, HBS Angels, e NextGen Venture Partners, Encore Alert foi adquirida pela Meltwater, líder global em inteligência de mídia, em março de 2016.

Meltwater and Sprout Social Partner to Offer Intelligent Social Engagement

Meltwater Sprout Social Partnership

Meltwater, a global leader in media intelligence solutions, today announced a partnership with Sprout Social, a leader in social media management and engagement. The new partnership will enable businesses to engage intelligently with their audience based on insights extracted from news and social.

Meltwater, an industry pioneer with 50 offices on six continents, has the market’s most comprehensive media intelligence platform. Insights from Meltwater will power Sprout Social’s widely recognized social engagement platform and help find the right message to reach the right person at the right time. Deep insights can expose the path to influence and purchase and change the way decisions are made, not just in marketing or sales, but also across the organization.

“Meltwater’s core expertise is to extract insights, and we made a strategic decision to partner with a top player for social engagement,” said Jorn Lyseggen, CEO and Founder of Meltwater. “We researched more than 100 companies and chose Sprout Social because it has one of the strongest social engagement products in the market with an unrivaled user friendliness.”

Earlier this year, Meltwater announced it invested $25 million and 100 man-years on reinventing their flagship media intelligence product. Meltwater Buzz has been Meltwater’s main social offering. Its listening functionality is now integrated into the new intelligence platform, and going forward it will leverage Sprout Social for social engagement.

Sprout’s engagement tools help users discover, respond to, and interact across Twitter, LinkedIn, Facebook, Google+, and Instagram from one interface. The team at Sprout has been recognized numerous times this year including being named one of America’s 100 fastest-growing companies by INC. magazine and winning the 2015 G2 Crowd award for Top Social Media Management Tool for Customer Satisfaction.

“Engagement through social channels is increasingly critical for brand success,” said Justyn Howard, CEO of Sprout Social. “Our partnership with Meltwater brings world-class capabilities together to create remarkable customer experiences and further promote meaningful engagement.”

Together with Sprout Social, Meltwater will offer three different packages – enterprise, team, and basic. All products are available from today.

About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube, or visit www.meltwater.com.

About Sprout Social
Sprout Social is a social media management platform for business. Sprout powers smart social communication for over 15,000 leading agencies and brands, including Anthropologie, GrubHub, Hyatt, Spotify, and Zipcar. A powerful platform for social business available via web browser, iOS, and Android apps, Sprout enables brands to more effectively communicate on social channels, collaborate across teams, and provide an exceptional customer experience. Headquartered in Chicago, Sprout is a Twitter Certified Product, Facebook Preferred Marketing Developer, LinkedIn Company Page Partner, and Google+ Pages API Partner. Learn more at sproutsocial.com.

Meltwater Names Tech Vet as Chief Financial Officer

SAN FRANCISCO, CALIF., May 11, 2015 — Meltwater, a global leader in media intelligence solutions, announced today that Martin Hernandez, a seasoned finance executive, has been appointed as the company’s chief financial officer (CFO).

Hernandez brings over 20 years of financial and accounting experience to the position. He joins Meltwater following a distinguished career at Kineto Wireless, Inc., where he worked until its July 2014 acquisition by Taqua. Most recently, Hernandez served as the CFO at Kineto and was responsible for finance and accounting, IPR, legal, HR, IT, and facilities. Previously, he served as Kineto’s interim CEO, leading strategy development and execution. His guidance of executive management and cross-functional teams was instrumental in steering the company through a period of volatile market and company transition. Prior to his time at Kineto, Hernandez served as President and COO of Rainmaker Systems, Inc., a cloud-based SaaS provider of e-commerce, sales, marketing, and lead-generation services.

“Martin is exactly who we’ve been looking for. We welcome him to the Meltwater executive team with his thoughtful leadership and longstanding experience as a CFO. His background in both finance and operations is perfectly suited to our long-term growth objectives,” said Meltwater Founder and CEO, Jorn Lyseggen.

Hernandez’s global experience managing geographically dispersed teams in public and private companies from $10M to $4B in revenue complements his role at Meltwater. He also has significant experience in leading and managing public and private financings including IPOs, PIPEs and follow-on offerings, and mergers & acquisitions with 25+ deals closed (primarily on the buy-side). Hernandez also has broad experience ranging from enterprise and strategic risk management, corporate governance, strategic direction, succession planning, audit committee, compensation, and crisis management.

“I’m excited to join Meltwater, a company that has continuously invested in data science and is taking decisive steps to shake the industry up. I look forward to working with management and serving Meltwater’s stakeholders,” Hernandez said. “Meltwater has a strong plan for the future, and I look forward to being a part of Meltwater’s growth.”

Hernandez holds an MBA and BS in Marketing from San Jose State University.

About Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time analysis. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube or visit www.meltwater.com.