Social Solutions for Marketers
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Stay connected to your audience in the moments that matter most
The first rule of marketing—know your customer—also applies to developing world-class social media programs. And to learn about your audience, you must listen to them.
Meltwater Social gives marketers the right tools to filter, curate, and analyze these conversations to access invaluable insights: who their customers are, what they care about, how they make buying decisions, what inspires them to recommend products and experiences to friends, and more.
Through Meltwater’s unified social platform, marketers can take those insights and immediately put them into action by publishing targeted content and executing engagement strategies in real-time.
Meltwater Social solutions help marketers to:
Use social listening to understand your audience
- Brand mentions
- Competitor mentions
- Share of voice
- Customer service issues
- Potential crisis situations
- Real-time marketing opportunities
Conduct social research to
inform brand strategy
- Research shifts in brand perception over time
- Reaction to past campaigns and historical events
- Types of content that get shared most broadly and generate engagement
- Patterns related to service and support requests
Create an efficient publishing and engagement engine
- Calendar view of content by brand or social account
- Sophisticated tagging capabilities
- Configurable workflows for draft and approval
- Suggest or share top-performing content
- Governance by job role
Report on social ROI with automated
- Aggregated KPIs across accounts, brands, channels, and markets
- Competitive Benchmarking
- Owned and earned media performance
- Configurable alerts to inform key stakeholders
- Easy-to-use APIs
Sysomos [Meltwater Social] has helped us drive our business and that of our customers by enabling us to make immediate decisions on optimizing campaign performance across creative, audiences, placement and channels. It’s imperative that we turn insights into actionable commercial opportunities.
All Your Marketing Social Solutions in One Place
Seamlessly execute on all your social marketing tasks from a single platform that delivers actionable insights. Research conversations, activate campaigns, engage with your customers and analyze results all in one place.
Your go-to social research and monitoring engine to quickly make sense of social data and draw insights
Social media management
Integrated content marketing, account management, and analytics to simplify your day-to-day tasks
Easily find and manage influencers in any category and location in the world across Twitter, YouTube, and blogs
Social reports & services
Consume insights how you want to – reports, dashboards, command centers, and APIs