Understand and Activate the Audiences that Matter

Go beyond traditional segmentation and discover new audience segments based on people's interests.

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See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.

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Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.

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Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

Audience Insight Reports

Armed with Audience Insights, you can make better marketing decisions, adapt your targeting, improve relevancy and drive high-performance campaigns at scale.

    • Discover relevant communities
    • Analyze demographic shifts
    • Create tailored content
    • Uncover partnership opportunities
    • Find untapped market gaps
    • Identify unique social influencers



Request your free Audience Segmentation Report today!

Increased engagement rate by 24x

Challenge
Find local influencers around the world to penetrate running communities and drive conversations about PUMA.

Solution
Sophisticated segmentation was used to find new influencers and monitoring functionality identified and analyzed those who engaged.

Results
Influencers averaged 24 times higher engagement rates than PUMA’s core accounts.

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