Outside Insight: AI-Driven Industry Intelligence

Forward-looking insights for better business decisions

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What is Outside Insight?



Outside Insight is a web and mobile application that provides forward-looking industry insights aggregated from a number of external data sources – from news and social media, to job listings, AdWords spend, app and website engagement and more – to help business leaders make better, more informed decisions.

Who needs Outside Insight?

Outside Insight shifts the focus from internal, historic data to insights from external data, offering executives, investors, sales leaders, product developers, marketing professionals and more a 360 degree view of their competitors, customers, and wider industry, indicating opportunities and threats in real time.

Competitive intelligence for executives

Arm yourself with a comprehensive view of your company’s performance in the industry. Benchmark
against key competitors and predict their next move.

Market intelligence for investors

Make better, more informed investment decisions by surfacing signals from external data which indicate investment opportunities, and monitor the performance of your portfolio.

Industry insights for the boardroom

Enter every board meeting with an unbiased, 360-degree analysis of the company’s performance in the market and understand market gaps or opportunities.

Outside Insight in practice

Learn how business leaders like you are leveraging insights from external data to make forward-looking decisions, on outsideinsight.com.

Online breadcrumbs suggest Sonos is eyeing an IPO

Online job postings offer one of the most telling clues about a company’s next move. Do recent job postings at Sonos suggest a coming IPO?

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Heineken faces siloed decision-making: why external data can be the glue that binds the team

As e-commerce continues to gain momentum across every industry, teams across an organization need to leverage external data insights to remain competitive.

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The hunt for alternative data in the finance industry

A new market for alternative data has arisen within the finance industry, driven by AI firms who are mining external data sources.

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Get Outside Insight for your business

Learn more about Outside Insight Signals Projects, working with leading global investment firms to surface relevant investment opportunities

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Download a sample competitive intelligence report, comparing some of the world’s leading brands across key business critical dimensions, from social and news media, to Google AdWords data, open job postings and more.

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Learn how to implement Outside Insight in practice, in the bestselling book from Meltwater Founder & CEO Jorn Lyseggen, Outside Insight.

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