Media exposure, reach, and tonality all factor into competitive benchmarking, which is tangible evidence of your progress.
See which key messages are connecting with your audience so you can do more of what’s working.
See how you stack up against your competition, with share of voice measured by volume and reach.
“Seeing new trends bubble up in industry news has helped us not only identify opportunities for getting our messages out there, but also shape the investments we make in our business.”
Associate Communications Manager, Gogo