On-Demand Webinar:

Smarter Marketing with Social Listening

Social Media Listening - Meltwater

In today’s technology-fueled and socially-networked communications ecosystem, our core challenge as marketers stem from the same place that opportunity does: Big Data. Making sense of the noise around us in order to inform and measure our efforts requires two things: an understanding of engagement across channels, and a sophisticated social search engine. In this on-demand webinar, attendees will learn:

  • How technology has changed the modern messaging landscape
  • Why engagement is the #1 KPI of today’s communications programs
  • How to harness the power of Big Data media intelligence to inform better, more strategic marketing efforts
  • How to use social listening across the business organisation

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