Generating positive mentions outside of the firewall is a fine art, and one that is made easier when your team is equipped with the right tools to analyze brand perception in real-time.For communicators, monitoring social media analytics is an essential part of their daily mix of sourcing stories, managing reputation and generating awareness. But, it is when communicators dive deeper into their analytics that data begins to transform and offer actionable intelligence from the conversations they capture.

This playbook will target analytic-savvy communicators who are familiar with popular monitoring tools and best practices but unaware of how to gain insight from large segments of data. A step by step guide, the writer will walk communicators through best practices for extracting media intelligence in order to better shape their brand outside of the firewall.

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