Automatic Reports

On-Demand Webinar: Use Social Listening to Increase & Measure Social Media Engagement

Putting Social Media Data to into Action

If you're a PR professional charged with managing your company's reputation, it's not news to you that we've lost control of the message. Social technology has fundamentally changed the way that people communicate -- and, consequently, our communications programs have had to change along with it.

This webinar will redefine the notion of media intelligence and why it matters in your day-to-day. It'll also include some practical applications to help you both improve and understand your performance so that you're in a better position to prove the success of your program to your higher-ups.

You will learn:

- What is media intelligence

- Why social listening isn't enough : We need to mine our data into something we can action

- Why engagement matters : the sales & marketing process is a nurturing model

- How to measure our impact, our competitors and use the data within our strategy

 

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