Direct Marketing Association

Using Meltwater’s influencer contact database, I’m able to identify and target journalists and influencers at a national level who are interested in covering our key messages with a simple swipe.

BrandContent

We use Meltwater to ensure we stay focused and on strategy. For example, if we notice that a client has an unequal spread between consumer and trade publications, we will assign more time reaching out to a particular type of press.