The Keys to the Kingdom: Making Your Marketing Team More Data-Centric

crisis comm ebook

The Keys to the Kingdom: Making Marketing More Data-Centric

Drive Marketing Performance and Measure Success

Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.

But what are the right KPIs? And how do you access the right data to use them effectively?

Our e-book on data-driven marketing answers these questions and more. You’ll get an in-depth look at:

  • KPIs for Comms, Digital, and Customer Marketing Specialists
  • Tools you can use to measure these KPIs
  • Techniques for reporting performance and success in meaningful, visually engaging ways

Media Intelligence for Crisis Communications

crisis comm ebook

Media Intelligence for Crisis Communications

Listen. Measure. Respond.

When a brand crisis hits, your most important asset is media intelligence. Don’t wait for all hell to break loose to get up to speed on the latest media intelligence tools and best practices for handling a crisis in the age of social media.

Here’s a glimpse of the topics our crisis management ebook covers:

  • Setting up alerts to ensure you’re the first to know that a crisis is building
  • Practicing smart social listening so you can check the media’s pulse and your community’s reaction as crisis unfolds
  • Gathering real-time insights so you can mitigate damage to your brand and avoid something similar from happening again

Media intelligence will serve you well any day of the week, but during a crisis it is indispensable.

The Savvy PR Pro’s Guide to Media Intelligence

Media Intelligence Cover

Everyone’s got opinions—but which ones matter? For a PR pro today, keeping up with what journalists, bloggers, and customers are saying is complicated. Influencing them is even more complicated. Measuring results can seem impossible.Find out how modern media intelligence connects media monitoring to engagement and measurement—and enables PR pros to reinvent their roles as brand spokespeople in the age of social media.

Our new guide includes:

  • Real-world examples of companies that are amplifying their messages in unexpected ways
  • Expert tips on making the most of your PR efforts—and dollars
  • Tweet-worthy insights on creating corporate communications that are targeted, engaging, and measurable

The Savvy Social Media Maven’s Guide to Media Intelligence

Cutting through the noise to find the real measure of your brand’s reputation is more challenging than ever. Because it’s harder to see where your brand stands, it’s also more difficult to create an effective messaging program—and prove its success to your higher ups.Read our latest e-book to learn how you can be more deliberate in your approach, and measure what matters.

You’ll get:

  • Step-by-step advice on integrating media intelligence into your day-to-day planning and execution of social media initiatives
  • Real-world examples of how companies are navigating the wild world of social media and amplifying their messages
  • Tips on proving the success of your programs