crisis comm ebook

Media Intelligence for Crisis Communications

Listen. Measure. Respond.

When a brand crisis hits, your most important asset is media intelligence. Don’t wait for all hell to break loose to get up to speed on the latest media intelligence tools and best practices for handling a crisis in the age of social media.

Here’s a glimpse of the topics our crisis management ebook covers:

  • Setting up alerts to ensure you’re the first to know that a crisis is building
  • Practicing smart social listening so you can check the media’s pulse and your community’s reaction as crisis unfolds
  • Gathering real-time insights so you can mitigate damage to your brand and avoid something similar from happening again

Media intelligence will serve you well any day of the week, but during a crisis it is indispensable.

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