SAN FRANCISCO – April 19, 2012 – The Meltwater Group, one of the world’s leading providers of digital intelligence and marketing solutions, announced today that Facebook has named it as a member of Facebook’s Preferred Marketing Developer Program. The program matches member companies with brands, celebrities, and organizations that wish to enhance their Facebook presence and drive social affinity with their brand.
According to Facebook, members of the Preferred Marketing Developer Program are “experienced developers who have built numerous Facebook integrations and offer solutions ranging from contests, polls and campaigns to deeply integrated social experiences.” Becoming a member of the program will provide Meltwater with greater access to Facebook’s employees and training, enabling Meltwater to more closely align its Meltwater Buzz suite of social media monitoring, engagement and management solutions with Facebook’s features and capabilities.
“Meltwater strives to be at the cutting edge when it comes to aligning our social engagement products with the power and reach of the largest social networks,” said Niklas de Besche, executive director of Meltwater Buzz. “Now we will be able to bring new and innovative social business solutions to market even faster than before, providing our customers with a strategic advantage when monitoring their brands and engaging with customers across social channels. We are excited to become a member of the Facebook Preferred Marketing Developer Program.”
Brands are increasingly turning to the Meltwater Buzz social media monitoring, engagement and management suite of products to help them transform conversations into customers.
Meltwater Buzz’s core social media monitoring platform enables comprehensive tracking and analysis of user-generated content on the web. Meltwater Buzz lets brands monitor more than 200 million blogs, micro-blogs, social networks, forums, video and photo websites, product reviews and other social media sites to gain a better understanding about end-user sentiment on hot topics, new products, companies and the competition.
The Meltwater Buzz Engage module, an add-on to the core Meltwater Buzz social media monitoring platform, allows businesses to manage their social presence and engage with current and prospective customers. At the heart of Engage is a social CRM solution that includes detailed social profiles that provide brands with deep intelligence on anyone communicating on a given brand or topic over social channels. Engage enables social tagging and houses all inbound social communications for more targeted engagement and immediate action and response. Brands can also take advantage of detailed measurement and advanced conversation analysis tools for maximized business value. By focusing on specific individuals within a community rather than a generic topic, Engage helps companies develop more personal, trusted relationships with customers.
About The Meltwater Group
The Meltwater Group is a privately held software company founded in Norway in 2001, serving more than 20,000 clients through 57 offices located across North America, South America, Europe, Middle East, Africa, Asia and Australia. Meltwater is committed to challenging existing business models by introducing disruptive technologies.The Meltwater Group delivers B2B solutions based on search engine technology, cloud computing and search engine marketing. For more information, please visit http://www.meltwater.com.