Everything you need to know.
The world we live in today is markedly different than just 10 years ago. Today, hyper-connected digitally-enabled consumers can communicate with each other primarily via smartphones, share a variety of content online and even report on brands in an instant via social media and other online forums.
As a result, managing, mitigating and resolving a crisis can be extremely challenging and demanding – especially for PR professionals responsible for communicating openly with consumers and industry stakeholders.
In this guide, you’ll find everything you need to know about crisis communication and issues management. We look at the challenges PR professionals face in the midst of a crisis and explore how organisations can best protect their reputations using strategies and media monitoring tools before a major incident generates damaging conversations online and in the public