How is your brand performing on social? Are you meeting your marketing and PR goals? Analyse your efforts in real-time using Meltwater's best-in-class social media analytics tool.
Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.
See how you stack up against your competition, with share of voice measured by volume and reach.
We give you the articles with links and tell you whether they’re trending negative or positive.
“We integrated Meltwater in to our House of Vans JHB event, to track and monitor reach, AVE and response in the time leading up to the event. We were able to increase/decrease the amount, flow and level of information to ensure that we were achieving positive unpaid media and social media reach as part of the hype leading up to the event. ”
Marketing Manager, VANS
“Meltwater allows us to catch all the mentions about our attractions and events and track what’s being said on social media. It’s like polling. We can listen to what people are talking about and know that there are these big waves of visitors coming.”
Communications Manager, Frisco CVB
Monitor mentions of your brand, industry or competition across online media, news and social platforms for a 360 degree view of the conversations important to you. With Meltwater, crush crises before they spread and amplify your top social ambassadors.
Measure the impact of your marketing campaigns by analysing online and social media data. Benchmark your success against the performance of your competitors for an apples to apples comparison of your brand equity.
With Meltwater's easily shareable reports, identify influential people by topic and location, measure the efficiency of your PR and social media team, and analyse the effectiveness of your communications - all from a single dashboard.
We understand the need for flexibility when it comes to data and social analytics, which is why our solutions can be integrated into your key business applications. Out of the box connections to BI tools such as Domo, Tickr and Tableau allow you to measure 2,000 analytics endpoints for campaign attribution.