Automatic Reports

On Demand Webinar | How to Write the Perfect Press Release

In today's digital world where traditional means of PR have become outdated, press releases remain a powerful yet challenging tool used by businesses for external communications.

Learn how to write the perfect Press Release!

Media outlets receive hundreds of press releases every day, so what is the key to writing a press release that will grab the attention of journalists and your audience?

In this webinar, Joe Lipscombe dives into the fundamentals of creating the perfect press release by covering the below key points and more:

  • Mastering the science of storytelling
  • Identifying PR content that is newsworthy
  • The importance of versatile writing based on the platform and audience
  • Understanding the difference in content vehicles for a press release
  • Creating a press release of long-term value that benefits your brand

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