Influencers are people that drive knowledge and opinion and have an ‘influence’ over their followers. Influencers on social media appear more and more every day, and brands across the GCC and the wider MENA region have teamed up with many of them to help deliver their messages more effectively. However, identifying the right influencers and measuring ROI remain an area of struggle by many brands both regionally and globally.

Meltwater hosted a one-off webianr on 27 July 16 to help brands learn what it takes to master the art of influencer marketing from a marketer and an influencer’s perspective.

Listen to Alex Malouf, Corporate Communications and Reputation Manager at P&G reveal key research and fresh insights into influencer marketing.

You’ll also have the chance to listen to an interactive Q&A session with the social phenomenon Max of Arabia.With his half a million followers on Instagram and working with local and international barands, Max will help you to better understand influencer outreach from an influencer perspective.

The webinar covers:
Why you need an influencer marketing strategy — and how to identify the right influencers for your brand
How to develop an influencer marketing strategy
What influencers think about brand relationships
Why it’s important to get influencer outreach right
How to maintain productive relationships with your social media influencers

Keynote speakers

Max of Arabia:  The social phenomenon that is Max of Arabia will need no introduction. With his Arabic skills and his local cultural knowledge, American-Brit Max has amassed a cult following of over 500 honderd thousand on Instagram as well as a growing group of followers on Snapchat. Max has left a career in consumer research at Procter & Gamble to become a social media influencer for some of the biggest brands in the UAE and the wider Gulf.

Alex Malouf, P&G:
Alex the Corporate Communications and Reputation Manager at P&G. He is a Chartered Communicator and Marketer, the first in the Middle East, with over a thirteen years of experience in IT, media, marketing, public relations and consulting who aims to make a mark on those around me as well as the organization and its customers as a whole.

Farah Souhail, Meltwater: Farah is the Marketing Manager at Meltwater MENA. With an 8 year career in marketing and business development, she is passionate about all things related to social media, PR and marketing. Speaking 3 languages, Farah loves observing the impact of marketing on society and takes a special interest in MENA’s social media landscape.

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