You’re Going on Vacation, But Your Social Media Strategy Isn’t!
You work in social media, it’s summer time and you have spent hours looking at different destinations, flights and accommodations to book your long awaited summer vacation. You’ve worked hard all year round and you deserve a holiday! A holiday far, far away from the office where you can unplug, disconnect, be out of touch and out of reach. But can you really?
Community / social media managers know very well the 24/7 connected world we live in. Being constantly online means that our corporate presence on social media is “always on” and should be managed carefully, even when we are away.
Here, we have listed 5 tips to help you enjoy an uninterrupted summer vacation while keeping your social media strategy steady and afloat.
#1 Create a social content calendar
Social media content calendars are needed all year round. However, they become increasingly important when you are away as they help you plan and organize your content in advance.
We recommend having a clear calendar of the content you want to push to your audience, taking into account major events that are happening during your absence. The calendar serves as an overview of concise deadlines as to when your content, including videos, images, stories and blog posts etc should be ready.
#2 Schedule your social posts
Now that you have a clear overview of the content you want to share with your audience while you’re away, it’s time to schedule your content.
Your followers don’t need to be deprived of content while you are enjoying your day at the beach in Marbella! Meltwater’s social media engagement tool allows you to schedule your postings across all social media channels. This way you ensure that your followers are well fed with good and engaging content throughout your holiday.
#3 Set up your alerts
The nature of our 24/7 online lifestyle means that we have limited control and you never know what can happen when you’re on holiday. We recommend to use social media monitoring tools to set up alerts for important keywords, including your company name, your competitors, shareholders, etc.
If you are the type of community manager that checks their email even when they are on holiday, then these alerts are extremely useful to keep you informed of any potential issues or crises.
>> Read this blog: The Ultimate Guide to Social Media Listening
#4 Engage in real time – even when you’re away
To stay in control of your social strategy, it’s best to have a team member taking care of your social accounts while you’re away.
It’s crucial that your replacement maintains the same style, flow, tone of voice and the overall brand message and identity.
#5 Share but don’t spam!
Social media means H2H! There is no harm in sharing a picture or two of your drink by the pool or your stroll along the boulevard – provided that your communications style allows for that.
This can keep followers connected and engaged even when you are away. Needless to say that oversharing/bragging/spamming/inappropriate images – could be considered offensive and could ultimately lead to losing followers!