Why Use Infographics in Digital Marketing?
Why Use Infographics? We have 3 key reasons!
From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails.
When it comes to marketing on the World Wide Web, the use of infographics is an emerging trend that’s changing how we share, curate, and organize online information. A visually compelling marketing medium, an infographic is an efficient way of putting together images, text, and design to create a content that tends to be shared across an array of online platforms.
If you are on the fence of whether or not to integrate infographics into your digital marketing initiatives, here are 3 reasons that might convince you of its importance.
#1 – It helps boost SEO
About 3.04 Billion active social media users globally are engaging with content every day. Thus, without a sound strategy for content creation, you can never get good and authoritative links. A good link portfolio is invaluable to SEO as it equates to a better search engine position and more people visiting your website.
#2 – It attracts people’s attention better
We are naturally visual beings. That means we are more likely to be captivated by images rather than by a big chunk of text. In fact, about 90 percent of data that goes to our brain are visual. Thus, if you want to draw more attention on platforms like Pinterest, Instagram, and Snapchat, an infographic would help a ton.
Aside from the fact that 40 percent of people responds better to visual aids than plain text, the attention span of today’s consumers is getting shorter, so rather than reading every word, people tend to simply skim through contents.
#3 – It has the potential to go viral
Did you know that tweets containing infographics are retweeted 832 percent more than the standard tweets? In addition to that, Slideshare found out that online users are three times more likely to share infographics than documents on their social handles, giving your content an opportunity to go viral.
5 Steps to Transform Your Long-Form Content into an Infographic Masterpiece
#1 – Decide why you need an infographic
At this point, you’ve no doubt seen all sorts of infographics. There are silly ones, promotional ones, educational ones, or, in rare cases, an infographic you might want to hang up as a poster for its beauty. Or maybe because it contains information you’d like to consult on a regular basis.
#2 – Reverse-engineer an outline
If you’re anything like me, when you start writing a piece, you might put together an outline of all the main points to cover, and sub-points to support them.
Now, let’s reverse that process. Take the text of your long-form piece, and start breaking it up into sections, sub-sections, supporting content, and on and on. If it helps, you can even give them titles, labels, and summaries: this is the central idea, this is a supporting anecdote, this is advice, etcetera. We can visualize this. Divide a section of content into the main idea and supporting points, with titles/labels for each.
Your end goal is to have the whole piece broken up into sections, each with an easily identifiable purpose.
#3 – Edit, then edit some more!
It’s not easy to let go of words you spent hours sweating over, but make sacrifices in the name of infographic goodness. Here are tips for hacking away bulky content, so you’re left with the best:
1: Lose stuff that runs counter to your goal in #1
This one should be done pretty quickly. You’ve already decided the infographic’s purpose; some of the things you wrote aren’t helping with that.
2: Break remaining text into 2-line chunks
OK, those off-topic cuts helped, but even with the pertinent bits, there’s still tons of stuff remaining. No problem! Here’s a rule to narrow things down:
- a. Break up individual paragraphs into main points–no more than 2 or 3 chunks per paragraph.
- b. Next, get those chunks down to 2 lines of text each–or less. No exceptions! Cut detail, combine ideas, do what it takes. Be a stickler.
Pretty soon you’ll be down to a barebones outline comprised of digestible chunks of information.
#4 – Start thinking visually!
OK, you’ve edited the text. Great! But, a page full of short sentences does not an infographic make. Next, go through the content and rework it into visual data.
Things to Look for:
- How-Tos and Processes: Divide these into numbered steps, with headings, and instructions for each.
- Series and Lists: If you’re listing examples, turn them into bullets!
- Comparisons: Comparing 2 or more things? Do it with a chart or table.
- Long Descriptions: Are you using detailed text to describe something? Could an image be used instead?
- Main points: Highlight them in big, bold text.
- Quotes and Statistics: Give them some room to breathe! Use block quotes, graphs, and flashy numbers!
- Fun Facts and Asides: Create a sidebar where they have room to shine on their own.
#5 – Team up with a designer
OK, you’ve done due diligence and put together a good draft, but no one works in a vacuum. Time to bring in an expert. The infographic designer will have valuable ideas, some you may not have considered, including additional charts, clearer images, and different ways to visualize information. This opportunity to collaborate with a designer on an infographic iteration will allow design magic to bubble to the surface.