When is the best time to post on social media? The question that everyone wants the answer to! This is hardly a surprise with reach being so low – After all, we want our posts to have maximum impact.

This is one of the most common questions in social media circles, and with so many tools out there to pre-schedule content, it’s a good one to answer when you’re setting your content marketing strategy and calendar.

Now, our overall answer would be that engagement for your own target audience may occur at times that differ from any back-of-the-napkin social media timing guide; at the end of the day, the best time to post on social media is when your target audience is most likely to respond.  There are some helpful apps out there that can help you figure out how to optimize your content marketing (other than the native apps). Additionally some Social Media Publishing tools analyzes when the audience is online and more likely to engage with your content.

How do I find the best time to post on social media for my brand?

1. Look at your Buyer Persona’s

Persona Mapping: What it is and why you need to do it

What does the typical day in the life of your audience look like? Consider how this may impact when they look at their social media profiles. For example, chances are, if your audience works regular 9-5 jobs, they’ll be looking at social media sites during their lunch breaks, on their commute and at the weekend. Whereas, if your audience is university students, chances are they will be checking social media at different times.

2. Look at what time your posts get the most engagement

An easy way to work out when the best time to post on social media is, is through looking at what times and days you get the most engagement on social media currently.

For Twitter, go into ‘Twitter Analytics’ and sort by ‘Top Tweets’, you can then look at your top tweets. Analyse which time and day get the most engagement.

For Facebook, go into ‘Insights’ of your page, to look at what days you get the most reach and likes.

On Instagram, if you have a business profile, you can look at Instagram’s analytics feature. As you can see in the screenshot below, you can look at what days have received the most interactions & highest reach.

When is the Best Time to Post on Social Media?

3. Use ViralPost

One way to choose the best time to post on social media is with ViralPost which is a feature that looks at your most active & influential followers on social media, and when they are engaging the most. It then recommends the best time to post based on this.

4. Experiment

Over time you can experiment by posting at different times to see how much engagement your post gets. Remember the engagement of each social media post will also depend on the content itself. Therefore, ensure you test each time and day more than once.

So now you know how to find out when the best time is to post on social media! If you want to learn more about the simple tweaks you can make to optimise your social media strategy, click here to learn more about how Meltwaters Platform can help you.