10 Questions With Rebecca McDonald, Social Media Campaign Manager at The Co-operative
How long have you been The Co-operative’s Social Media Campaign Manager and what led you down this path?
For a year and a half now, although I have worked in Social Media for over three and a half years – does that make me an old timer yet? It is been an interesting time because of the fast nature of the industry, but also because I have been able to shape my role which has led me down the campaign route. I was already working in marketing communications and had worked on a couple of digital campaigns. I decided that was where my interest lied so I jumped at the chance to specialise and be part of The Co-operative’s first ever Social Media team.
What was your first ever job and what did you learn from it?
I have pretty much had a job since I was 11, but the first job I think I learnt the most from was when I was a florist’s assistant at weekends and during holiday time from the age of 13 to 18 years. The owner of the shop was an amazing man and I learnt a lot about customer service and business 101. I also learnt the value of earning my own money, although I still spent it on magazines and clothes.
What’s top of your bucket list?
Well I am not an adrenaline junkie, so there is definitely not anything like bungee jumping on there. Rather than aim for one big thing I like lots of smaller experiences, so there is a whole list of places I want to visit.
What is your favourite part of your job?
I love seeing a campaign from ideation through to delivery. I work with a great team and I love bouncing ideas off them and working together to see a result. There is a real energy in our office.
Who do you love following on Twitter?
I follow a lot of local accounts to keep on top of news and entertainment near where I live. I love dining out so Twitter is a great source of new restaurants to try.
Why do you like using Meltwater and how does it benefit you?
The Meltwater tool is like an extension of our team. It is the helping hand behind the scenes that allows us to manage our social media channels efficiently. With conversation about the brand growing, it is important that we can listen, analyse and engage with our communities and the wider social web.
What distinguishes The Co-operative’s social media marketing campaigns from competitors?
Our campaigns have to work on a number of different levels. We try to be relevant and topical, but our biggest difference is that we are a co-operative. The challenge we have is to demonstrate this difference in everything we do, as well as deliver commercial benefit to the business.
What is your top tip for creating a successful social media strategy?
Listen! With conversations happening about your brand or topics related to your brand there is no need to guess anymore. It can help shape ideas, gage reaction and gain real actionable insight. All you have to do is listen.
If you had the power to make one wish come true, what would it be?
For all my family and friends to be happy and healthy.
What is your favourite social media channel/which do you spend most time on?
I am not sure if I should admit this, but I am pretty new to Instagram. I use it for work, but I have just started to post content as myself and I am quite enjoying it. I also love Twitter for the topical nature of the platform. It is the source of my news and gossip, as well as industry information and local updates.