Do you know how to Expand Facebook Reach? Facebook Reach is ultimately the most important metric on Facebook.

When Facebook launched back in 2006, the algorithm was basic. Different post formats were assigned different values and thereby determine a ranking system for post orders in the news feed. The past years the news feed algorithm evolved and consist of a lot of factors as well as complex ranking systems based on machine learning. Today a machine learning-based algorithm is determining how posts should be ranked and placed in the news feed.

Expand Facebook Reach: Why is this important?

Based on a research by Global Media Insight, Facebook continues to be the most popular social media channel in the Emirates- actually they estimate that 97% of the UAE population (9 million out of 9.54 million) use it on a regular basis. In other words, Facebook is a very important channel for a lot of companies to get in touch with their potential clients.

Here is 10 recommendations

f you don’t know how to reach your followers and users who might find your company interesting, you will fail no matter how many followers you might have. Ultimately engagement is key to expand your reach. This blogpost shares our best recommendations to how you can reach more users on Facebook and by doing so increase your success on the social network. Enjoy!

1. Be Personal and Funny

Nobody likes a boring brand. Think of your presence of Facebook like a performance: you are there to enlighten and entertain! Showcase your staff, post about quirky and funny things that happens at your workplace, funny news in your industry etc.  Do something fun and unexpected – This will generate engagement!

A great example of a company with a large and engaged audience is National Geographic. They have one of the largest audiences in UAE and posts funny, entertaining and personal posts regularly. Perfect!

2. Use Hashtags

Hashtags today are everywhere and you need to learn how to use them to increase your reach. Start by searching for relevant and viral hashtags by checking if your hashtag is already being used by people. You can search for hashtags via Graph Search and by adding your hashtag to https://www.facebook.com/hashtag/your_hashtag.

For example, I might want to check whether or not anyone is using the hashtag #facebookmarketing. In this case, just add Facebookmarketing to the end of the search string, like this:

https://www.facebook.com/hashtag/FacebookMarketing

Instantly you will see that there are a bunch of people that is using this hashtag.  Great! Now you can join the conversation.  

You might also find relevant and popular hashtags by using Trending, which is a feature by Facebook.

So, now that you understand hashtags, you can use them to expand your Facebook reach. But please, don’t overdo it. Nobody likes an overachiever.

3. Comment on blogs with Facebook comments

The internet is one big content repository, and a lot of it can be of interest to your company.  Curation is the new creation, and content marketing has been democratized, so all you have to do is look. Maybe you already are following some blogs relevant to your company (and if not, you should), and I bet that some of these blogs have Facebook comments as comment solution. Why not add some thoughts on some relevant posts – as your business?

Just click the Change link in the comment section, select your business page and write a valuable comment. Your comment will be seen by everyone who is reading the comments thus increasing your business page Facebook reach.

4. Use Call to Actions

“Like this post if you love Pizza!”
“Did you find this post insightful? Share it with your friends!”
“What do you think? Add your comment in the section below.”

CTA’s are a direct marketing tactic, and they’re a great way to get people to engage with your posts and share them with their friends (which will increase your Facebook reach).

Using Calls to Action can be a slippery road, though. You don’t want to overdo it, and it should be natural. Coca Cola is a nice example as they often ask great questions as a nice CTA i.e. by asking their followers choose what product they like the best by either liking the post or sharing it with their friends.

5. Ask Questions

Asking someone a question is a great way to engage that person.  Asking questions to your followers activates them, leading to greater reach for your Page.  At the same time, it gives you the answers to questions that may be crucial for your company’s sales and marketing.

Keep in mind though that your goal with asking question should be to start a discussion. And you need to be a part of that discussion! Reply on your followers comments and answers and make sure that the discussion not only increases your reach but also are of great value to your followers.

6. Connect with other pages

By liking a Facebook Page we get the Page’s posts in our newsfeed. If it’s an interesting post we can engage with it by liking it, by leaving a comment or by sharing it with our friends. Our engagement shows up in other people’s newsfeeds, including that of the Page. So, let’s say your Page were to like our Facebook Page. Whenever we publish a new post, the post receives views from our followers. If your Page were to interact with one of our posts, our followers will see your action.

So, by liking other Pages and being a part of the discussions in the comments, other users will see your comments (which will expand Facebook reach) and some of the users might find your comment so interesting that they will click on your link, visit your Facebook Page and if they like what they see… well, now they might like your Page.

7. Use Images and Videos

Image and video-centric networks is still seeing huge successes and most social networks values content that includes these types of content. By using images and videos in your Facebook posts, you’ll improve the engagement on your Page and increase your reach. But what sort of images should you post?

We recommend that you use high-quality images, quirky  images, images of your staff and/or clients, images of how one can use your products and images that shows the joy that your company brings.

8. Take advantage of Facebook’s promotion rules

Facebook´s Promotion guidelines gives you guidelines on how to to post promotions and contests on your Facebook Page – and contests are a great way to improve your reach on Facebook!

You can’t force users to share your posts as an entry mechanism any more than you can force a purchase to enter a contest, but the “like” is powerful on its own.  The more users who like and comment on your post, the more users you’ll reach via their activity feeds.

*Note: Facebook updates their competition and promotion rules continuously. It is very important that you keep up to date with what you can say and write in these types of posts.

9. Use Facebook Insights

Facebook Insights is a great tool to learn more about your Page, your posts, your followers and your Facebook reach. Visit your Facebook Insights, click on Posts and order all your posts on Facebook reach. By doing this, it’s quite easy to find out which posts reached the most users.

Tip: Did you know that Meltwater offers a free Facebook analytics tool? Using AI, Likealyzer helps brands succeed on social media by providing actionable insights, not just metrics!

Expand Facebook Reach with Likealyzer

10. Learn from the Best

There are millions of companies that have improved their reach on Facebook for several years now. So, it’s pretty safe to say that a lot of the “tricks” have already been tried out by a lot of companies. But who are the companies that reach more and more users every day? Who are the companies that are great to engage their followers?

Head over to LikeAlyzer’s toplists and find the companies that have the highest LikeRank. Pages with a high LikeRank are very good at engaging their followers and, by doing so, they increase their Facebook reach. Visit their Facebook Pages, check out what they are doing right, and I’ll bet that you’ll be on your way increasing your Facebook Reach for your own business page!

Furhter read: 10 Ways to Get More Facebook Likes for Your Brand’s Page