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Social should be easy. You tweet. You share photos on your Instagram feed. You post a quick Facebook status. So why not just hire an intern or dedicate a few minutes of your work day to publishing content on social—and then, BAM, you’ve got an insta-social program for your company, right?

Not quite. Social has the power to affect every aspect of your business, from marketing to sales, customer service, recruiting, and product development.

Find out what it takes to turn your social media program into a full fledged social business—in 5 steps that will outline the strategy, tools, talent, budget, and measurement necessary to get you there.

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