PR, meet Content Marketing.
Content Marketing, meet PR.
Content marketing creates a lot of buzz and engagement, which is exactly what all PR pros are trying to accomplish. Find out how PR and content marketing can work together to build your brand and expand your reach.
Erika Heald, VP and Head of Content at Highwire PR, outlines how adopting a content marketing approach can help you:
- Align all your messages
- Create opportunities to reach influencers
- Provide measurable results