Media Relations: Don’t Be That Guy
He thought about personalizing his pitch, but ran out of time. The results? Contacts who didn’t delete his email, simply ignored it.
Don’t be that guy! Targeted outreach gets results, and we’re here to show you it takes a lot less time and effort than you think!
Join PR consultant and award-winning blogger Michelle Garrett as she shares the best strategies and tools for:
- Building media lists, using advanced search techniques, with contacts who will be receptive to your message
- Customizing every pitch, quickly and easily, using segmented contact lists
- Using email analytics to follow up and clinch more coverage
Special guest Amanda Handley, press secretary for Florida’s premier tourism association, will also be on hand to inspire us with examples of creative pitching that leads to wider—and sometimes surprising—coverage.