In today’s world, effectively communicating results can lead to more staff and resources. In this webinar David Houston, Area Director, Meltwater and Peter Bracke, UCLA will co-present and explore how to report key performance indicators (KPI) metrics and return-on-investment (ROI) from a practical, real-world perspective.
David will demonstrate how to pinpoint annual KPI metrics and ROI for your public relations and marketing strategy. He will outline practical steps for reporting results, break down pain points in reporting, share examples of best practices and discuss what to include in your ROI and KPI metrics.
Peter will discuss his firsthand experience in planning overall earned media metrics and reporting strategies to identify and overcome key obstacles, and establish quick wins in the social and web spaces. He will also offer practical advice for collaborating on metrics across a large, matrixed healthcare system.