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The Right Way to Measure Social Marketing

Measuring social marketing is hard. If you’re going to invest time (and budget) in social media, you need to make sure you can show ROI. In this report, you will learn how to effectively measure social marketing using the customer life cycle. Key takeaways include:

  • How to measure social marketing using the customer life cycle
  • How, when, and where to reach out to your audience
  • How to pick the right metrics to measure marketing success

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