11 Lessons That PR Professionals Need ebook cover

11 Lessons That PR Professionals Need to Learn in a Digital World

Keeping up with new trends in PR sometimes requires learning new lessons—and sometimes it requires unlearning old ones. Jeff Bullas walks us through real-world examples for using data and the latest communications technology to:

  • Reinvent every aspect of PR from sending press releases to measuring the impact of your message to winning over influencers
  • Fine tune PR and marketing messages to better engage your audience
  • Benchmark everything you do to quantify your results—and improve them

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