San Francisco, April 29th, 2013 – Meltwater, a leading provider of online intelligence solutions, today announced the acquisition of Swedish LikeAlyzer, a free Facebook page analytics tool. LikeAlyzer will strengthen Meltwater’s offerings in social media marketing, helping companies drive growth and improve productivity through a deeper understanding of their customers, markets and social business communities. Meltwater has grown to a $130 million company by delivering online intelligence solutions in the online media and social media monitoring space. The company has 57 offices worldwide serving more than 20,000 customers.
LikeAlyzer, launched August 2012, provides Facebook page analytics to help companies measure Facebook activity and dialogue, and provides recommendations and feedback to increase success. Since launch more than 72,000 companies have used the tool to analyze their presence on Facebook. LikeAlyzer has received extensive accolades from users and several social media blogs, such as SocialMediaToday, MakeUseOf and SocialMediaExaminer.
With LikeAlyzer, Meltwater deepens its analysis offerings and gives all users and clients the information and recommendation they need to improve their presence on Facebook. Together with the Facebook page analytics from LikeAlyzer, Meltwater will build tomorrow’s products within social media marketing and analytics and be the natural partner for companies looking to improve and learn more about their presence in social media.
“LikeAlyzer will allow us to better help our clients optimize and maximize the value from their use of Facebook, gain deep analysis of your Facebook page and provide specific analysis and recommendations, including an ability to compare it to competitors” says James St. Jean, CTO at Meltwater. ”We plan to continue to offer the free version of LikeAlyzer but furthermore will continue development of a premium level of the LikeAlyzer service which will provide much deeper and more powerful insights that will complement our existing Meltwater Buzz product.”
LikeAlyzer was founded by Robert Andersson, who also runs the website http://facebookskolan.se, a leading web site in Sweden covering Facebook best practices, having more than 60,000 unique visitors per month and over 10,600 Facebook fans.
Meltwater has acquired all of the IP and assets of LikeAlyzer, Facebookskolan.se; founder, Robert Andersson, will join the Meltwater product team to further develop and integrate LikeAlyzer with Meltwater’s social media products. Robert is passionate about social media and Facebook and will be a tremendous asset to Meltwater’s product team.
”I am very happy and enthusiastic to join Meltwater. Meltwater is an exciting company with broad knowledge within media monitoring and social media marketing. They already have a very strong product in Meltwater Buzz and together with LikeAlyzer I am confident that we will create tomorrow’s products within social media marketing and analytics”, says Robert Andersson, founder of LikeAlyzer and Facebookskolan.se
LikeAlyzer is a free Facebook page analytics tool that helps you to measure and analyze the potential and success rate of your Facebook Page. By analyzing published posts, company information and dialogue patterns on your Facebook page, LikeAlyzer gives you customized recommendations in how to improve your company’s presence on Facebook and ensure future success. LikeAlyzer has since the start analyzed more than 72,000 Facebook pages around the world.
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise.