Automatic Reports

How to Master the Art of Brand Storytelling

Sidharth Shakdher
CMO, Hotstar


Sandeep Balan
Head of Digital Marketing, United Breweries Ltd.

In today's world, digital content has become relentless, and even somewhat overwhelming. As a brand marketer trying to break through the clutter, the question is: how do I stand out? It's not enough for your brand to be in the right place at the right time - that's now the bare minimum. Storytelling, when combined with smart campaign planning, can help deepen the emotional connection with audiences, create a positive brand halo and deliver results that matter. With this in mind, we partnered with Hotstar's CMO, Sidharth Shakdher and United Breweries Ltd's Head of Digital Marketing, Sandeep Balan for a Mumbai Business Breakfast. We unpacked not only the blueprint for creating a compelling company narrative, but also exploring India's shift toward online video, and how Marketers can leverage both to Master the Art of Brand Storytelling. Watch the preview here.

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