Meltwater, global leaders in media intelligence present the Charity Industry report.

The report analyses online news and social media coverage for the top 10 charities in the UK & Ireland ranked using nfpSynergy’s research into brand awareness.

This is just an overview of the report and its key findings! Read the full report for: 

  • Individual and benchmarked charity brand reputations
  • Trending themes around the industry
  • Whether advertising spend correlates to online brand engagement
  • National vs global coverage
  • Biggest stories of the year

Recommendations for future PR, marketing and communication strategies are provided based on the analysis of data.

 

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