Excellence in story telling is the most distinct characteristics of brands today. However, with increasing power to customers due to multiple options of products/ services and unlimited avenues to share experiences, the story can no longer be one sided.
- How through customer orientation, companies can leverage customers as brand ambassadors to build and popularize their brand.
- How various departments within an organisation should work collaboratively to ensure a great customer experience.
- Various activities that a brand must undertake to ensure customer satisfaction.
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