Kushal Research specializes in media research providing its clients with custom high quality reporting solutions. They help businesses and organizations gain critical insights from the print, online, broadcast and social media through their media monitoring and measurement offerings. They specialize in tracking potential issues and monitoring crisis situations.
Kushal Research being a B2B establishment needed the best of resources to fulfill their client requirements. Their specialization within market research and reporting required them to stay up to date on the current industry happenings within various sectors to deliver customized services like corporate monitoring, brand monitoring, reputation monitoring, risk monitoring, event monitoring, crisis monitoring etc. Their business demands are challenging as client requirements are specific and require in-depth analysis for providing relevant, comprehensive and customized reports. For e.g. corporate clients want to judge overall brand performance while pharmaceutical clients need analysis on regulatory processes and environment issues. Therefore, this niche business with a small team needed a solution that is relevant, reliable and efficient to ensure timely delivery of their reports. The timely delivery is a crucial factor, as the content needs to be distributed well in advance to ensure timely action on the client side especially during crises situation.
For a young business hoping to spread its wings into the industry, they also required a resource that can help them grow their business operations.
Besides reporting we work towards client engagement and development by offering personalized inputs that can impact their business operations and planning. For us to stay ahead of our peers we need to be early listeners to all the news and industry updates to offer the best customer service and insights to our demanding agency and corporate clientsRam Mannepalli Founder, Kushal Research
Kushal Research employed Meltwater in its initial stages because of the sophisticated search and listening capabilities to collect large amounts of data within minutes, which was their primary requirement. The service provides them an efficient and faster way of gathering coverage with lesser chances of missing data due to human errors.
As the business developed, new services from the Meltwater suite were implemented such as Newsfeeds and Newsletters that supported them beyond their business operations in prospecting and attracting new clients.
The platform’s ability to quickly translate the keywords into insights helps my team with faster turn around times. We are able to generate automated reports as samples through the Meltwater platform that showcase utility of media monitoring that further supports in converting prospects into clients
Attract new clients
Generate comprehensive reports
Produce content in minutes
The Newsletters help us cherry pick relevant articles and collate them automatically into an attractive layout that is shared with targeted and segmented lists of clients and prospects within different industries. These help us in marketing our brand, generating brand awareness and in business growth and development.
Partnering with Meltwater has helped us increase productivity due to time saving and increased efficiency in collecting data that has reduced business costs by 20-25% thus adding value to our operations. The data is further analyzed by our analysts to draft insightful and in-depth recommendations for our clients.
With Meltwater Newsfeed we are able to incorporate dynamic content on our website specific to various industries which allows us to trigger thoughts in the minds of our website visitors. These industry insights showcase our potential and offer our clients and prospects fresh content with every visit.