Meet the Client:

AGS Transact Technologies

AGS Transact Technologies is one of India’s leading providers of end-to-end cash and digital payment solutions and automation technology. The company provides customised products and services comprising ATM outsourcing and cash management, as well as online payment systems including payment provider for merchants, transaction processing services and mobile wallets. Founded in 2002, today AGS Transact Technologies is operating in 2 200 cities having reached over 235 000 consumer touchpoints across India and South East Asia.

The Challenge

Manual Tracking Taking Time and Effort

Experiencing rapid growth and pioneering change in the financial technology space, AGS had several mentions on social and editorial media to keep up with. The Marketing team could not stay updated with manually tracking their mentions - it was just too time-consuming - they tried other solutions but didn't get the results they were looking for.

Before Meltwater, we were frustrated that we couldn't receive timely company updates across online news platforms, didn't know how to receive customer feedback and what to do with it, and we weren't accurately listening in on social media conversations about our brand, as we were doing it manually.

Sunil Khosla
Sunil Khosla Executive Vice President - Sales & Marketing, AGS Transact Technologies

The Solution

Finally, Everything We Need in Real-Time

For months, AGS had been actively looking for a solution to meet their needs. Today, the fintech powerhouse is one of Meltwater India's oldest and most valued clients, having used Meltwater's services for the last four years. To AGS, the most important aspect is that they can receive alerts in real-time, as it happens.

With Meltwater, we are able to track when we're mentioned in the news or on social media and what it means for us, real-time customer feeback and how to manage it, and gain a better understanding of the brand image online. The Meltwater solution has helped us overcome all of our previous challenges - I would definitely recommend it.

Meltwater has enabled AGS Transact Technologies to:


Access Alerts in Real-Time


Gain a Better Understanding of Brand Perception


Better Response Time to Feedback and Complaints

Meltwater Enables AGS Transact Technologies to:

  • 1

    Access Alerts in Real-Time

    Our favourite feature is the real-time alerts. It reduces the time and energy put in manual tracking. Additionally, a concerned brand custodian is abreast of what is being written and talked about the company in the outside world allowing him/her to take necessary actions whenever required.

  • 2

    Gain a Better Understanding of Brand Perception

    With Meltwater, we are able to understand what the perception is of our brand online across the world and what the perception of specific campaigns and messages are.

  • 3

    Better Response Time to Feedback and Complaints

    It's been a great advantage to be able to receive and respond to comments immediately. Finally, we can highlight good feedback from customers, and manage complaints before a crisis ensues. Meltwater's media monitoring tool has enabled us to have a better reponse time which has ultimately made us more efficient.

Meltwater Media Intelligence

Meltwater is dedicated to bringing you topical insights on social engagement and managing your brand reputation around the globe. It's part of our commitment to 'Outside Insight'.

Get a Demo