Summary of World Cup Coverage

Summary of World Cup Coverage

Jordan Stewart
22 July 2014

Sadly, the World Cup is over for another 4 years, so –  instead of moping – we thought it would be a great idea to put together a summary of the World Cup Coverage from social media and online news.

For the duration of the World Cup (June 12th– July 13th) we at Meltwater  were monitoring public mention across social media and news channels and discovered some interesting insights.  All the stats and data provided are based on the mentions which include “World Cup”, “#worldcup2014” and “#Worldcup”, all analysis is made with Meltwater Buzz.

The number of social media mentions on the World Cup coverage significantly outweighed that of the 2012 London Olympics, with an outstanding 1.15 million tweets on the day of the World Cup Final. The Semi Final between Argentina and the Netherlands on the 9th of July (when Argentina won on penalties) generated the second highest number of mentions on Social Media.

World Cup Coverage – Most Mentioned Teams and Players

The most mentioned teams in the World Cup, (in English):

  1. Brazil
  2. Germany
  3. Argentina
  4. USA
  5. England

It’s not surprising to see that Brazil is the most mentioned country, as they were hosting the games. Germany on the other hand, received a very high number of mentions throughout the entire World Cup month. In relation to the word “win”, Germany and Brazil were the favourite countries in the twittersphere.

As for the players, the most mentioned were:

  1. Lionel Messi
  2. Neymar da Silva Santos Junior
  3. Luis Suarez
  4. Cristiano Ronaldo
  5. James Rodriguez

The world loves Messi and of course it’s not surprising that throughout the World Cup he was the most mentioned player on Social Media. Messi is then followed by Neymar, one of Brazil’s finest players, who was injured during Brazil V Colombia game of the World Cup.  And of course, you can’t forget Suarez, the biting machine… He got booked for 9 games for biting one of the Italian team (not a first one for Suarez, maybe he needs to eat more!)

 World Cup Coverage- Poster demographics & geographical location

It’s not shocking to see the male contribution is much larger than the female.  We did see many businesses take advantage of the event; with the likes of Benefit Cosmetics who launched a “women’s bar” in central London, to allow customers to have a pampering while watching the games. For more info on World Cup PR Wins click here. 

As for the geographical breakdown, the US and UK make up for over half of the mentions on Social Media for the tracked terms “World Cup”, “#worldcup2014” and “#Worldcup”,

World Cup Coverage – Total Sentiment on Social Media

World Cup Coverage- Social Media Word Cloud

After extracting all the conversations on Social Media about the World Cup, here’s an interesting themes cloud showing those terms that were most prominent throughout the month.

World Cup Coverage – Global News & Press Mentions

 

As for the news coverage of the whole event, the country that had the most press hits was USA, with nearly 50% of the total, followed by the UK with 10% and then South Africa with 1.29%.

So that’s it for the World Cup 2014, and that’s it for our summary of World Cup Coverage, we look forward to 2018 and to see whether Social Media can predict the winners a second time!

To leave you on a high note and help with those World Cup blues, here’s Adidas’ World Cup 2014 campaign, All in or Nothing-