Meet the Indian Influencers Making a Name for Themselves, Globally

Meet the Indian Influencers Making a Name for Themselves, Globally

Wesley Mathew
1 July 2019

Influencer culture is a global phenomenon, that doesn’t seem to be slowing down anytime soon, particularly in India. 

Any success you enjoy from word-of-mouth marketing, or influencer campaigns that help sell your latest product or services, are based on the concept that people are persuaded by others. 

In some instances, these influencers take on the form of more traditional celebrities. But, as we break the boundaries between the rich, famous and fabulous and the general consumer who wants to be entertained, we find a growing relationship that can be used ethically to help us build relationships with our consumer.

You don’t have to look far to see the power of influence

As one of the largest social media bases in the world, many of our local influencers are making a name for themselves on a global scale. Many of them, you would have already seen online but there are some who have “made it” abroad – working from the outside in to get their piece of the media pie. 

Here are a few of our favourites, based on effort, traction and creating relevant and interesting content. This list is in no particular order, but spans Instagram, Tik Tok and Twitter – for a well-rounded view into who sets the tone for social media in India.

Nitika Bhatia Whig

Meet the face of plus-sized fashion and lifestyle content, Nitika Bhatia Whig, who is the owner of the Instagram account: @theshopaholicdiaries. Nikitia has made a name for herself, representing plus-sized women everywhere. But more importantly, she breathes a bit of fresh air into the online fashion scene with her refreshing and flattering style choices and her dedication to fashion, beauty, fitness, food and travel. 

Quick follower log:

Instagram followers: 200,600
Twitter followers: 5,267
TikTok fans: 66,300

Khan is best known for being an actor,producer and TV celebrity but he has grown his influence with this long-term fame and his revered place in the entertainment industry. A huge name on Twitter, Khan has influence beyond what most people can imagine, with over 38million followers. His content showcases his fame and celebrity status, along with glimpses into his family life and his love for the entertainment industry. As a man with many pseudonyms like “SRK” and “King Khan”, he still needs no introduction.

Quick follower log: 

Twitter followers: 38 366 258
Instagram followers: 17,400 000
Facebook fan page followers: 29,000,000

Heer Naik 

Heer is the queen of TikTok – best known for her transition skills and her ease of use with the platform. Her fun and quirky approach is a delight, and she’s managed to amas quite a following on both TikTok and YouTube, which are both notoriously difficult platforms to nail. She manages to embody a range of emotions, and entices audiences from a varied age range with her cute style and her love for local music.

Quick follower log:

TikTok fans: 3,2million
YouTube subscribers: 20,000
Instagram followers: 182,000

Manjul Khattar

Majul Khattar is a multitalented internet celebrity and influencer who has a passion for everything from music to fashion. He’s best known for being a TikTok star but also has a YouTube channel where he performs and shoots comedy skits to his many adoring fans. And, he manages to do all this while working towards his B.comm degree.Hes  only had an Instagram account since 2016 but in just a few short years has managed to become one of India’s most notable influencers.

Quick follower log:

TikTok fans: 11.4million
Instagram followers: 22,900
YouTube subscribers: 506,082

Aashika Bhatia

Aashika Bhatia barely needs an introduction as one of our favourite actresses and dancers. She is a self-described TikTok queen, a force to be reckoned with on Instagram and a SnapChat aficionado. Bhatia’s content is young, fresh, quirky and full of love, and she’s also happy to work with the brands she loves to introduce them to her following. Aashika is also highly revered by her fellow influencers and people like Heer Naik follow her on social media. 

Quick follower log: 

TikTok fans: 8,6 million
Instagram followers: 2.6million
Twitter followers: 6,617

Usaamah Siddique

Menswear blogs are more popular than ever, thanks in part to influencer Usaamah Siddique. Not only does he flaunt his style on Instagram, he also has his own bespoke label: The Dapper Label. He also loves to travel and posts plenty of images of his international adventures. GQ, Menswear etc. have all recognised him as one of the best fashion bloggers in the country – helping him to firmly establish his already big space in the local fashion and social media scene. He’s also a celebrity stylist and a business management student. 

Quick follower log:

Instagram followers: 65,500
Facebook label fan page: 8,5000

Aashna Shroff

Aashna Shroff is a YouTube and Instagram sensation, as well as a blogger, entrepreneur and artist. Her personal image is immaculate and her style is exceptional by anybody’s standards. Her content covers everything from makeup tutorials to travel vlogs and giveaways, which she uses to continuously build her community. Aashna also owns a clothing shop called Snob, which is her main source of revenue and gives her first-hand insight into business and entrepreneurship. 

Quick follower log

Instagram followers: 623,000
YouTube subscribers: 156,169
Facebook fan page followers: 68,714

Special mentions: 

There are so many incredible local influencers who are paving the way that it was difficult to get them all into one blog post. Special mention must also go to Shivya Nath (@shivya), Shahnawaz Karim (@wheelsguru), Ayesha Billimoria (@fitgirl.india), Harsh Agarwal (@shoutmeloudcom), Natasha Diddie (@thegutlessfoodie), Amol Goel (@indiapictures), Christine Rai (@yeahitschill)

Want to work with popular social celebrities? You can use Meltwater’s influencer marketing software to find and manage influencers and to compile insightful reports. Contact us for more information or a free demo.